Thursday, August 26, 2010

Letter written by my friend and coworker Alex Kenefic, a MUST read

To Whom It May Concern,

I recently visited your location in Baton Rouge, La.  The food was fine, the service was fine.  I’m writing about an advertisement on our table.  This advertisement was for the Grade A USDA Prime Grain-fed Beef that Copeland’s offers.  I had to read it twice to make sure it was actually advertising GRAIN-fed Beef!  Granted, I’m glad I saw that so I knew not to order the steak (although that’s what I really wanted, since it was my birthday).  My hope is that this advertisement was printed and distributed by people who don’t know what that implies.

Grain=corn.  Cows did not evolve to eat corn; they evolved to eat grass and hay.  Eating corn makes them sick and kills them slowly before they’re slaughtered early.  Eating corn greatly lowers the pH level in their stomach creating an environment too acidic for them to live.  After more than a few months on corn, their stomach ulcers are to the point of needing treatment, or they’ll die.  This acidic environment is also the reason why E. coli is dangerous when we eat it.  The bacteria become accustomed to an acidic environment caused by the corn, then stay alive in the acidic human stomach and make us sick.  To top it off, grain-fed meat has up to NINE times the saturated fat than grass-fed meat. 

Read “The Omnivore’s Dilemma” or watch “Food, Inc.”, “King Corn” or “The Future of Food” to see what our food industry has become and what it’s doing to our country.  What has been the “norm” for decades is slowly coming to light as people realize what a danger feeding animals corn is.  More and more people are learning the truth, but unfortunately the average consumer doesn’t know and therefore relies on what they see to make their decisions.  Advertising grain-fed beef is telling your patrons that grain-fed beef is the best option and that you are proud to serve it.  This is irresponsible and certainly not in the best interest of your patrons or your company.  Because of the push to eat whole grains instead of refined ones, people associate “grain” with “healthy”-which is false!  When Sargento advertises their “real cheese”, it’s obvious that their real cheese is better than their competitor’s processed cheese product.  What are you saying your grain-fed beef is better than?  In this case, the grain-fed meat is the processed cheese and grass-fed is the natural. 

Customers (rightly or not) believe labels and advertising.  The food industry has taken money-making to a dangerous level that is destroying our health.  I’m certainly not asking Copeland’s to change the food industry.  I realize one letter probably won’t change how the company runs, or what it serves, but please stop advertising grain-fed beef as healthy and good!  That sign was a slap in the face to me and those of us who dedicate our lives to creating a healthier country.

Please contact me to inform me on what has been done to correct this.
Thank you for your time. 


Alex Kenefic

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